Oct 09, 2023 By Triston Martin
The PPP theory, which examines the concept of an identical basket of services and goods in various nations, is the foundation for the Big Mac Index. Compared to what is available in other regions of the globe, the contents of a basket of products and services purchased in the United States are likely to have a distinct appearance. Given that McDonald's has restaurants in 118 countries, the Big Mac sandwich has the potential to serve as a valuable control variable.
In principle, the price of a Big Mac is the consequence of several local economic conditions, such as the price of the ingredients, the local wage rate, or the amount of money it takes to put up billboards and pay for TV advertisements. These several factors are what give the Big Mac Index its considerable value. Many economists believe that the PPP metric, which can be obtained by comparing the pricing of Big Macs in different countries, is a valid indicator of real-world buying power.
The operation of the Big Mac Index may be understood via the use of a simple computation. When you do this, you divide the cost of Big Mac in 1 nation by the cost of Big Mac in another. When you pay for everything in the native currency of each location, you will arrive at exchange rate. After that, contrast this exchange rate with the one officially used when converting between the two currencies.
This will show you if one of the currencies is undervalued or overpriced, according to the PPP theory, which may be found here. Take, for instance, the price of a Big Mac in the United States, which is one dollar, and compare that to the price in the eurozone, which is two euros.
The Big Mac Index would be valued at 2 if EUR/USD was used. After that, you would contrast this with the current exchange rate for EUR/USD. If the euro to the dollar exchange rate was 1.5, then you might reason that the euro is now 0.5 euros per U.S. dollar, too cheap. This estimate could influence many of your decisions about your finances, such as how you invest your money.
You, as an investor, may use the values to evaluate if a currency is overpriced or undervalued compared to others by determining whether it is "overvalued" or "undervalued." In the foreign exchange market, you may execute trades based on data comparisons to the market itself. You may also measure how values have changed over time to determine the inflation rate and compare your findings to those of official data.
It's possible that investors in the United States don't perceive a huge demand for the Big Mac Index. There are currently many reputable price indexes accessible, such as CPI, which aims to encompass all items to look at comparable metrics. Other price indexes also exist.
The Big Mac index is helpful in regions that do not have access to trustworthy indexes, which may result from corrupted government statistics or a shortage of official data that has not been released. Investors may have difficulty comparing consumer inflation to currency rates in certain nations.
Between 2010 and 2012, a significant number of economic analysts felt that Argentina was manipulating the official statistics it released on consumer prices to conceal the country's real level of inflation. The Economist used the Big Mac index to conclude that the average annual rate of burger deflation was 19%, which is much higher than the country's official inflation rate of 10% as of January 2011. When attempting to determine the value of bonds or other assets that react to inflation, these insights may have been of assistance to overseas investors by providing a truer picture of inflation.
Some economists argue that the prices of certain items may give a more accurate predictor of inflation than the CPI, which is the primary measure of inflation. They contend that the CPI might be influenced in an unintended manner by certain categories as well as by specific administrations. Utilizing the Big Mac Index presents the user with a comparative disadvantage. Because it only contains one thing, it lacks the diversified data found in other economic indicators, which may cover a wide variety of goods and services because it only contains one item.